The ask behind this brief, as set by TBWA, was to capture the attention of the people of Ireland, get them thinking about electric vehicles.

I hit upon the thought that electricity has progressed the advancement of technological and societal progress throughout the last few centuries. All technological advances we take for granted were new and strange at some point in the past. Electric vehicles is just the next natural step.

Therefore, my Creative Idea is "Electricity drives us forward".

Second poster execution for campaign, based on the Creative Idea "Electricity drives us forward".

Brief for SEAI, from TBWA.